Rauw Alejandro

In the year 2017 Puerto Rican singer Luis Fonsi and Daddy Yankee released Despacito and it became the highest-streamed hit song during the course of six months. The song is a blend of pop music and reggaeton not only brought renewed attention to reggaeton, but also brought attention to Latin music more generally. In 2015 there were two predominantly Spanish-language tracks on Billboard's Top 100 and in 2016 there were four. In 2017, during the peak of popularity for Despacito the track was among 19 that mostly in Spanish were included in the Top 100. In 2020 the number will increase to 41 songs from this genre. When Justin Bieber released his bilingual remix of Despacito in 2017, many popular musicians began to join forces with reggaeton artists. Drake and Bad Bunny have collaborated on MIA (2018) as did Madonna and Maluma on Medellin, Madonna and Maluma joined forces on Medellin and Medellin in 2019 In 2020, several Reggaeton performers were complaining about its direction towards the mainstream. However, a younger generation, Rauw Alejandro wanted to keep the trend going. He often incorporated elements from electronic dance music and other forms.