Rauw Alejandro

In 2017 Puerto Rican singer Luis Fonsi and Daddy Yankee released Despacito and it became the most-streamed song in just 6 months. The single a mix of pop music and reggaeton has not just brought attention to reggaeton but it also drew interest to Latin music generally. In 2015 there were only two mostly songs with Spanish lyrics on the Billboard Top 100 and in 2016 there were four. At the peak of Despacito's popularity in 2017, however, 19 mostly Spanish songs made it to the Top 100 as well, and by 2020 there were 41 of them. In the wake of Justin Bieber's dual remix to Despacito (2017) well-known musicians soon started collaborating with reggaeton musicians, such as Drake with Bad Bunny on MIA (2018) as well as Madonna with Maluma in Medellin (2019). In 2020, several Reggaeton musicians were complaining about the advancing of the genre toward the mainstream. Yet, a young generation like Rauw Alejandro was keen to keep the trend going. Incorporating elements of electronic dance music, as well as other styles was a common procedure.