Rauw Alejandro

Despacito is a hit song from Puerto Rican singer Luis Fonsi along with Daddy Yankee was released in 2017. It was the top streaming music of that time within six month. It was a combination of reggaeton and pop that not only drew attention to Latin Music but as well reggaeton. In 2015, there were two mostly Spanish-language songs on Billboard's Top 100 and in 2016 there were four. At the height of popularity for Despacito the track was one of 19 that mainly Spanish were included in the Top 100. In 2020, the number will increase to 41 tracks in this category. In the wake of Justin Bieber released his bilingual remix of Despacito in the year 2017, the most well-known artists began to join forces with reggaeton performers. Drake and Bad Bunny were part of a team for the track MIA MIA (2018) as did Madonna and Maluma. Madonna teamed up with Maluma to record Medellin 2019, which was released in 2019. As early as 2020, a few reggaeton artists felt dissatisfied with the direction the genre was shifting towards the more mainstream. Rauw Alajandro is a part of a new generation looking to alter the direction of. The incorporation of elements from electronic dance music, as well as different styles was an accepted procedure.